Discuss About the Latest Trends of Government Marketing

Introduction: Though the pandemic situation is on high, still US has taken a challenge to complete the vaccination as soon as possible. Usually, Presidential transitions are complicated and messy, although it tends to execute innovative about how to win the toughest societal challenges. Technological innovations are always there to enable government to complete those things, which remained as dream only to the government, even a few years ago. Considering all these reasons below are some of the latest trends has been discussed as government marketing.

• The team lead by the Biden has announced a COVID-19 taskforce and a national strategy to indicate more federal-led, science-based approach to handle the pandemic situation. the main responsibility of the taskforce includes nationwide covid19 testing, contact tracing, progress of vaccination, and consistency in communication and guidance accordingly. Now, that there are some of the private sectors who are also encouraging the efforts of the government marketing, to win the pandemic situation.
  F.g. — like IBM CEO Arvind Krishna, had written an open letter to President-Elect Biden, he started his letter by praising the new administration and it’s innovative ways execute high performance computing, artificial intelligence and quantum computing in the fight against COVID-19.
• The government workforce may not be going back to “normal” position rapidly, just like the U.S workforce. The latest study established by SAIC and Market Connections says that the 82 percent of federal workforce expect to continue remote work in the future, then another 41 percent expect continue to work remotely for four to five days a week. In the pandemic situation this is how the federal personnel want to continue their work to progress government marketing.

Other than these, there are some common strategies to be implemented like –

· To understand the target customer, foremost step one needs to do is marketing strategy. You start by examining the mission and vision of the government agencies, which you have targeted further. Ask yourself, your friends or relatives that what kind of product or services can your customer need? It’s a kind of market survey that you need to do at first instance.

· Highlight yourself on social media. Take consultation with IT expert and launch an user friendly website. Update the website on regular basis. Hire professional SEO companies for better internet ranking. Ask the SEO company to make content for your website and give importance to keyword settings.

· As you are trying to marketize your product or services to the government (federal/state/city/country), you should plan for a proper marketing strategy, which is relevant with government marketing plan. You must look in to the value-based understanding of your company’s further scope and abilities.

Conclusion: In the last few years there are global leaders belonging to private sectors, prioritizing the U.S government marketing, as they genuinely believe that the ideas and technology has made an impact. Thus, the demand is high in tackling some of our biggest challenges — pandemic is one of them.