Describe What is Govt Marketing?

Introduction: The term Government marketing can be described as kind of market where purchases of goods and services are taking place through governmental units — federal, state, and local. These governmental entities obtain or hire charges for goods and services in order to maintain the main functions of the government. To add more in the definition of what is govt marketing, it can be said that — A wide range of products and services have been bought by Government agencies, which include things like — bombers, sculpture, chalkboards, furniture, toiletries, clothing, fire engines, vehicles, and fuel.

The government marketing can be categorized in to two parts — The Institutional market (here the institutions are run by private sponsors and funds), and the Government market (run by institutions which are run only by government funded bodies).

The government contracting is a huge concept, which has complexities and competitiveness at the same time. GSA Schedule certified companies can easily get access to federal, state, city, county, and municipal level agencies who are looking to buy products and services, though there are other competitors also. Every single government body has it’s own different way of procuring products and services. Therefore, businesses be it small or large, they use variety of marketing strategies and being creative enough to establish relationships with government. Aside, knowing what is govt marketing, let’s also focus on the strategies of govt. marketing –

· Good Understanding of target market/customer — To understand the target customer, foremost step one needs to do is marketing strategy. You start by examining the mission and vision of the government agencies, which you have targeted further. Ask yourself, your friends or relatives that what kind of product or services can your customer need? It’s a kind of market survey that you need to do at first instance.

· Do have an impressive website — Highlight yourself on social media. Take consultation with IT expert and launch an user friendly website. Update the website on regular basis. Hire professional SEO companies for better internet ranking. Ask the SEO company to make content for your website and give importance to keyword settings.

· Create DUNS — Need to have Data Universal Number System or DUNS. This is a nine-digit unique number code. It is used to identify business physical address. DUN and Bradstreet has issued them in free of cost. Also, should know the size limit of codes for government marketing.

The major difference between private sector marketing transactions and what is govt marketing transactions is the process that one has to go through in order to establish the government as a customer. This process is called as government procurement. As per the laws, the governments are subject to proper action that the taxpayers’ money should be spent for judicial purposes, contracts are to be awarded fairly and solve correct public purposes.

Conclusion: So with this discussion the concept of what is govt marketing and it’s strategies are much clear now.

Also Read: Make Certain with Regards to Managing on Government Marketing